Streamline Your Sourcing. Maximize Your Margins.
Simplifying the supply chain so you can focus on what you do best: designing, installing, and servicing incredible systems.
About Us
CI Direct is a wholesale trading company built by Custom Integrators, for Custom Integrators.
With over a decade of CEDIA industry experience working with both Dealers and Manufacturers, our creative approach to global sourcing and supply chain management enables integrators of all sizes to capitalize on economies of scale typically reserved for large enterprises.
Services
Product Strategy & Supply Chain Planning
Stop guessing; start scaling. We apply enterprise analytics to your purchasing to kill hidden costs and instantly boost your margins. We handle the market intelligence, the supplier negotiations, and the continuous strategy shifts. You get enterprise buying power, optimized perfectly for the CEDIA channel.
Global Sourcing
We turn the complexities of global trade into your strategic advantage. By sourcing directly from international hubs, we drastically reduce your costs and secure specialized tech. We handle the rigorous supplier vetting, the tariff headaches, and the logistical risks. You simply get the right gear, on time, with unbeatable margins.
Customized Solutions
Scale demands flexibility. From custom hardware modifications and white-labeling, tailored inventory or logistical solutions, we can customize products and processes that adapt to your workflow.
Interested in Learning More?